Have you ever wondered what it takes to get a company's attention? We have the inside scoop on how to get bigger and better sponsors to pay your way and we share it all in our exclusive driver's course. Read more about what it offers down below.
So you've built the car, paid your dues, competed in races, and now you've got yourself entry to the show but the money math isn't working out- you need someone with pockets much deeper than yours to foot the bill but how do you get someone to hand over their $$$ for your program? The secret is in your socials.
Social Media 101: Who, what, when, where and why?
Who your audience is, what you post, when you post it, on which platforms, and why it matters to sponsors are all topics that we cover in our "Getting Sponsors" class because at the end of the day it doesn't matter how skilled you are behind the wheel if no one is paying attention.
Metrics: The Mathematics of Sponsorships
Let's face it unless you have a degree in marketing the analytics tab of your social platforms has probably crossed your mind less than 0 times, but it has value and you need to be able to not only access those numbers but interpret which ones are most important to sponsors and how you can benefit off what that data is saying. We show you how.
Proposals: Placement & Presentation
You don't apply for a job without a resume, so you shouldn't submit requests for sponsorship without a proper proposal. We not only guide you through the process, but we also provide you with professional, proven examples along with a completely customizable template to plug and play your own images and information. There's an art as well as a science to writing a good proposal and we cover all of it in our course.
The Industry: Explained
In our final group session, we approach it with an AMA style and allow the members of the class to control the narrative and direction. We have drivers joining from all levels who are looking to learn more about the business side of marketing their skills and themselves and each situation is unique so this is an opportunity to learn more about the industry, the professionals within, and the opportunities that are available to you. In addition, you get one 60-minute solo session with a member of our team that you can use to go over your own proposal, deep dive into a certain area that you want to know more about, or just pick their brain about where the industry is headed and what the competition looks like. We're here to support you through the process and want to ensure you leave the course with all the tools you need to be successful.
Head over to the shop to view upcoming dates/availability and check out our free tools to get you started.