Updated: Oct 6
In an era where literally everything we view online has been tampered with by someone, or several someones to ensure constant and consistent consumption, it's hard to know where the line lies. Don't worry though, this isn't a lesson to learn the hard way, we're just going to tell you.
We've spent an obscene amount of time trying to tell you how important your social media is when it comes to establishing, growing, and advancing your racing career so we're going to go ahead and assume you've listened and jump right into what's next. P.S . If you're reading this as a business owner stay with us because the information below applies to you too.
When it comes to your socials, remember these few things:
Don't lie: Google exists and almost everyone with access to the internet has learned how to fact-check.
Don't ghost: followers are fickle until you're earned their loyalty. Stay front of mind by staying consistent.
Don’t delete underperforming posts: algorithms are always adjusting, old posts can gain traction, and deleted content is deleted data.
Now that we've got that out of the way, let's move on to the good stuff
Sharing Is Caring
You can buy likes and followers, but doing so won't help much when it comes to showing sponsors the numbers that matter. If you want to have consistent growth, and metrics that show substance you need to build loyalty with your followers and the best way to do that is to be transparent. Let them celebrate your wins with you, but remember to acknowledge your losses. Everything isn't perfect 100% of the time and humans know this- they find comfort and relatability in honesty. If you make a mistake on the track, own it. Struggling with the setup? share it. If you're a business, show the behind-the-scenes, the bloopers. Real recognizes real as they say, so don't focus on what you think people want to see, and just show them what's actually happening.
Social Media has components to it that need to be taken seriously if you truly want to be successful, but the content itself is meant to be enjoyable. Could we sit here and tell you how many hashtags to use, what time you should post, how many characters to use in your captions, and what emojis perform best? Yeah, of course- but would it encourage you? Probably not. Few people have the budget to pay a company like ours to create, collect, write, edit and post their content using all the tools available and we know that. Focus on the fun, if you're excited they will be excited too. If you're feeling stuck or working through a struggle let them support you through it. Build rapport through authenticity and you won't have to worry about follower counts or engagement rates.