Marketing Your Race Career is Not Easy
We know that your main goal is to build a car that can stack up against the competition to fight for a championship and that it takes countless hours to make it happen. You barely have time to function as it is so dedicating time to find, edit and post engaging content on your social media platforms or making time to communicate with your sponsors almost always takes a backseat, and you’re not alone. There just aren’t enough hours in a day for drivers like yourself to tackle the never-ending list of things you’re supposed to do and that’s where we come in. We’ve been helping members of the racing community manage their online presence with tremendous success for year.
I Get Sponsors?
Anyone who knows about racing knows it is not a cost-effective venture and even those with the deepest of pockets require support from sponsorships - the more the merrier. You may be self-reflecting on why your sponsor list falls short here and the honest answer is that in order to get sponsorships you need to offer something of equal or greater value. What could you possibly have that’s worth thousands of dollars? Spoiler alert- it’s you. You don’t have to win every race, you don’t even have to finish every race; as long as you have a following large enough to put eyes on a product you’re golden. Slapping a logo on the hood of your car won’t cut it, companies with the ability to bankroll your build or season want to see your social media and the data attached to it; having an active and engaging platform is the BEST bargaining chip to secure a partnership.
So, are your social accounts helping or hurting?
These Stats Don’t Lie
We know budgets are tight and that adding another expense is a huge decision to make which is why we work with everyone individually to put together a package that is tailored to your team’s specific needs. There is no “one size fits all” in this industry so hit the link below to get in touch and see what it takes for your socials to meet the new standards.
Know Your Platforms
What you post, when you post, and where you post it all play an important role in how well that piece of content is viewed, and it varies by platform. Keeping up with current trends is a full-time job on its own.
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More accounts lead to more followers which means your reach is more impressive. Sponsors like big numbers in this category.
Let’s talk about Numbers:
The number of social media posts created and posted by our team.
How we stand behind our drivers. We respect and appreciate the work you do because our passion is rooted in motorsports.
The number of platforms to work with. Instagram, Facebook & TikTok are just the top end.